What CBMS do best

Having a strong commercial footing in place is the engine of any business . It provides visibility, gives stability and enables a business to move forward with confidence. A clearly defined commercial strategy is the foundation to building a successful business.

By working with me I can help you overcome the major commercial challenges posed by entering a new category or market so that you can develop a more profitable and sustainable business strategy grounded in market data with absolute commercial clarity.

My approach is personalised and inclusive. I immerse myself in the business so that I can deliver the best possible outputs by developing a bespoke solution for your business and in conjunction with you. In addition i ensure there is post project support and follow up by always making myself available for any queries , clarifications or additional advice as I firmly believe in doing what it takes to deliver a successful outcome.

In summary i offer One on One commercial expertise to businesses who want to achieve more.

To compliment my own core skillset i work with a global network of world class experts across all key business functions as detailed below.

Solutions within the traditional FMCG space include:

• Commercial Financial model development new categories or new geographies
• Global Reach modelling capability including EU|North America & Australasian markets*
• Pricing and promotional strategy
• Promotional financial modelling | break even analysis
• Annual budgeting
• Advertising and Promotional ROI modelling and analysis
• Customer and Sales Channel profitability
• Monthly Management reporting packs scoping
• Industry Financial Benchmarking
• NPD Development Financial Template

Solutions within the Digital space include:

• Commercial Financial model development new categories or new geographies
• Global Reach modelling capability including EU | North America & Australasian markets*
• Revenue modelling | ARPU
• Pricing strategy | anchor pricing
• Unit economics | CPA | LTV |AOV
• Churn
• Funding | Cash Burn | Breakeven sales and profit runway scenarios
• Consumer cohort and penetration profiling
• Shipping cost modelling

My Global Network

My wider team of associates extends to accessing best in class global expertise in key areas such as :

• Customer Journey
• Finance
• Brand Development and Creation
• Consumer Insights
• Digital Marketing
• App Development
• Product Development and Sourcing
• Matchmaking Brands with Distributors
• Logistics
• Recruitment
• Mentoring , Training & Development

Absolute confidentiality is assured and all projects are undertaken subject to NDA agreements.
*note market data may have to be purchased depending on project scope etc.